And yet, just this week, a new analysis from Michigan State University found that online dating leads to fewer committed relationships than offline dating does — that it doesn’t work, in other words.
That, in the words of its own author, contradicts a pile of studies that have come before it.
That’s not much different from your neighborhood bar, except in its scale, ease of use and demographics.
But in terms of actual function, the things we think of as uniquely “online” in online dating — the algorithms, the personality profiles, the “29 dimensions of compatibility” — don’t appear to make too much of a difference in how the enterprise “works.” Meanwhile, all this is happening during a time of enormous revolution in the way we conceive of relationships and commitment.
Women habitually stay single into their 30s and 40s, a tidal shift in how they viewed commitment even one or two generations ago.
And while reliable data on sexual partners is hard to come by, there’s some suggestion that modern singles get around more than they used to.
He's also a former talk radio host (KTLK AM 1150 at Clear Channel) and an entrepreneur himself, as the founder of Legal Endeavor.
As the old saying goes "you don't dip your pen in the company ink." In other words, you shouldn't get into a dating or sexual relationship with a co-worker.
Or something squishier, something less precise — a factor not captured in charts and telephone surveys?
After all, 2.1 million people get married in the U. every year, and half of those couples will divorce.
It’s a simple question and a common one — one whose answer could determine the fates of both a multi-billion dollar industry and millions of lonely hearts.